Revolutionising Asset Tracking
Founded by industry professionals who believed the tracking and sensor data industry deserved better. We build solutions that weren’t previously available.
Our Story
Squarelabs was born from a simple observation: the asset tracking industry lacked suitable, flexible solutions for modern businesses. Traditional services were rigid and inflexible, often failing to deliver meaningful business benefit.
Our founders set out to revolutionise the industry by building bespoke, cloud-based solutions that transform raw data into intelligent business insights. We spend time understanding each customer’s unique needs before advising on a customised solution.
Today, we provide solutions ranging from individual location-based services and 24/7 security monitoring to enterprise-level workflow management. Our Outreach platform serves businesses across fleet management, construction, leisure, security, and more.
Our Core Values
The principles that guide every solution we build and every client relationship we nurture.
Bespoke Solutions
Every system is tailored to fit your exact business needs — never a rigid, one-size-fits-all approach.
Innovation First
We continuously develop innovative solutions to collect, manage, and transform data into actionable intelligence.
Reliability
UK-managed service with cloud infrastructure hosted by Google and Amazon for enterprise-grade resilience.
Global Access
Cloud-based platform accessible from anywhere in the world, on any device, at any time.
Leadership Team
Decades of combined experience in GPS technology, data science, engineering, and business management.
Andrew Haynes
Managing Director & Systems Architect
BEng, MSc, IET member, certified TOGAF 9 Enterprise Architect with 20+ years experience in data capture and analysis solutions.
Sarah Haynes
Finance Director
MAAT qualified professional overseeing finance, accounting, and internal control policies.
Mark Williams
Chief Engineer
Thatcham-certified installer with 20+ years in automotive industry installation management.
Dr. Yazid Arezki
Data Scientist
Ph.D. in Statistical Modelling with 25+ years experience in software development, mathematical modelling, and financial services.